"I wanted to introduce a new collection to our core range—one that feels effortless yet unmistakably unique, echoing the intimacy of our bespoke service. Eros is bold and chic by nature, inspired by the undeniable allure and confidence of Mediterranean style —timeless, modern, and unapologetically elegant".
Bespoke Jewellery
"We recognize that each piece of jewellery holds significance."
Penelope Broadway will transform your vision into exquisite jewellery, meticulously crafted to your exact specifications —from stone quality and design to your personal budget. Every piece is hand-forged, every gem hand-selected, ensuring a creation as unique as the moment it celebrates. Schedule a private online consultation with Penelope or our design team to craft a piece of enduring elegance.
Celebrating 15 years of design...
To celebrate 15 years of Penelope and her jewellery design journey, we’re giving back to charities across the UK—reflecting a core value of the P.B brand. We’ve chosen five charities, and 5% of every sale will be donated. After each purchase, clients will receive an email allowing them to select which charity they’d like their contribution to support.
“My now-fiancé always wanted an ethical diamond, so I chose a single-stone ring from the Penelope collection. Hayley was professional and informative, helping me create the perfect ring. Highly recommend.
Marcus.Y
love love love my strato ring! Its my 3rd PB ring now which I love stacking together.
Olivia
Rachel.H
I absolutely love the designs Penelope makes, it's so important to support British brands and businesses. I now have my engagement, wedding and eternity ring and I couldn't be happier!
New and Noteworthy
Our Mission
Luxury shouldn't cost the earth
Redefining Luxury
Our mission at Penelope Broadway is to redefine luxury by offering lab-grown diamonds that combine timeless beauty with modern ethics. We are committed to providing exquisite jewelry that not only dazzles with brilliance but also respects the planet. By choosing lab-grown diamonds, we reduce environmental impact, avoid the harmful practices of traditional mining, and offer a sustainable alternative that doesn’t compromise on quality or craftsmanship. At Penelope Broadway, we believe in creating jewelry that reflects your values—jewelry that is as responsible as it is beautiful.
British Craftmanship
Penelope Broadway celebrates the rich heritage of British craftsmanship by designing and manufacturing our jewellery exclusively in the UK. We are committed to upholding the highest standards of quality and artistry, ensuring that every piece reflects the skill and dedication of our artisans. By keeping our design and production processes within the UK, we support local talent, reduce our carbon footprint, and maintain strict control over the ethical sourcing of materials. At Penelope Broadway, we believe that true luxury is born from a deep respect for tradition, quality, and sustainability.
Making a positive impact
At Penelope Broadway, our ethos extends beyond creating beautiful jewellery; it’s about making a meaningful difference. With every collection, we commit to donating a portion of proceeds to a charity closely aligned with the values of that collection. Whether it’s supporting environmental conservation, empowering women, or fostering sustainable communities, each purchase helps drive positive change. By intertwining our passion for luxury with a purpose-driven approach, we aim to create not just jewellery, but a legacy of giving back to the causes that matter most.
An Invitation from Penelope Broadway
Enter the world of Penelope Broadway.
Receive a complimentary 10% on your first order, early access to new collections, and an invitation to our limited-edition circle.
